Startups today are synonymous to technology companies. It is generally and mostly like a technology or a technology solution that typically solves a problem due to its sheer potential of addressing challenges of individuals, organizations, ecosystems, and in short societies at large and even beyond. Therefore, most startups can be categorized as digital natives. Quite often we miss this point. Mobility, improvement in penetration of mobile phones, high-quality internet bandwidth along with its falling cost (data services), accessibility of data services, and the favorable global demography, urbanization has added to the frenzy of the startup revolution. Humanity is more focused on solving its problem than ever before. Technology is a means to an end. The existence of a problem, its identification, and validation are the crux of ideation rather than working backward using technology than can potentially solve a problem or rather create a problem that a particular technology can
